Rebating in Insurance - Boon or Bane |
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us Please leave your feedback |
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Hafty Life Insurance Company has been recently established in India. One
day, Shiv Das (Das), the general manager of the company called a meeting of
the marketing managers of all the branches. One of the managers, Subroto Banerjee (Banerjee) said, "But this mode is used by a majority of the agents to sell products. How can we abandon this system? Doing so would definitely result in a drop in sales. This system has been in existence even before the liberalization of insurance sector."...
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